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TJ Southard

Technology, Use Case, VLOG

April 24, 2026

Stepping Into the Story: How an Interactive Children’s Book Became an Immersive XR Classroom

The Real Promise

A children’s book is usually a static object. You open it, you read it, you close it. What happens when that same story becomes a space the reader can stand inside of? That is the question we set out to answer with an interactive children’s book built on XRcreate, and the answer reshaped how we think about early learning.

From the outside, this can sound like a novelty. Pair a picture book with a headset and call it innovation. What we built is something different. The story lifts off the page and becomes the environment around the child. They stop being a reader and start being a participant. That shift sounds small on paper. Inside the experience, it changes almost everything about how the lesson lands, and it points toward a much larger opportunity for immersive learning at the primary-school level.

How the Experience Works

This project began as a companion piece to our earlier work with the Casper team at Texas Tech University. The Casper machine, a real piece of agricultural equipment, converts raw farm waste into enriched fertilizer. The team at Texas Tech built a printed children’s book to help elementary students understand what sustainable farming actually looks like and where their food really comes from. Our role was to turn that book into an immersive XR experience so the story could be lived instead of only read.

Inside the experience, the child is surrounded by the world of the book. Narration plays spatially around them, read aloud as if the story is unfolding in the room. The cows, the pigs, the farm tools, and the machine itself are all selectable. Touching an object triggers an interaction, a sound, or a short explanation of its role in the process. Every element on every page has been translated into something the learner can look at, move toward, and engage with directly.

The piece was built in XRcreate, the same authoring platform we use to build industrial digital twin environments and enterprise training simulations. The entire experience came together in a matter of weeks, which matters for any educator or institution thinking about what is realistic to produce inside a single school year.

From Industrial Training to Elementary Classrooms

That last detail matters more than it might sound. The version of XRcreate that produced this children’s experience is the same version we use to build digital twins connected to live IoT devices, maintenance rehearsals for complex equipment, and safety simulations for operators who cannot afford to learn on the real thing.

That range is the point. XR authoring tools built for industrial rigor do not usually stretch comfortably into primary education. Either they produce something polished on a factory floor and feel cold and clinical anywhere else, or they produce something engaging for kids and buckle under the weight of real enterprise complexity. A single authoring environment that handles both is how an institution can extend immersive educational content into every learner without assembling a different tool stack for every audience.

This is what AVATAR Partners means by digital transformation at human scale. The infrastructure should serve the learner, whether that learner is a seven-year-old meeting a dairy cow for the first time or a technician rehearsing a repair procedure on a billion-dollar aircraft.

What This Changes for Learners and Institutions

For elementary education, this opens up a new modality for storytelling-based learning. A child who struggles with reading does not have to decode the page to enter the story. They can hear it, see it, and act inside of it. The story meets them where their attention already lives, which for most children this age is in motion and in the world around them rather than in rows of text.

For institutions building curriculum, the gap between a printed resource and a lived lesson is no longer months of production and a specialist team. Teachers, learning designers, and subject matter experts can translate books, lesson plans, and complex topics into immersive learning environments without rebuilding the underlying technology each time. The same tool that powers a naval trainer can bring a kindergarten book to life.

And for the story itself, something happens that print alone cannot do. A child who has walked through the world of the Casper machine will remember it differently than a child who only read about it. The sounds of the barn, the visible before and after of waste becoming fertilizer, the animals, all of it enters memory as an experience rather than a set of facts. That is a different kind of learning, and it is the kind that tends to stay.

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TJ Southard

Creative Director

TJ Southard is a seasoned digital design veteran and the visionary leader of Avatar Partners’ creative team. With over three decades of experience, TJ has been at the forefront of digital design, pushing the boundaries of innovation. His expertise lies in crafting exceptional user experiences, particularly within the dynamic realm of XR. As a key architect of XR create, TJ brings a deep understanding of human-centered design to every project, ensuring that our solutions not only look stunning but also seamlessly integrate into users’ lives.
TJ’s passion for design, coupled with his extensive knowledge, makes him an invaluable asset to Avatar Partners. His leadership inspires our team to create groundbreaking XR experiences that captivate audiences and drive results. Under TJ’s guidance, our creative department is committed to delivering innovative and user-centric solutions that redefine the future of XR technology.

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Scott Toppel

President

Scott Toppel is the President of AVATAR Partners, Inc., a pioneering company in the field of digital transformation. With a career spanning over two decades, Scott has been instrumental in driving innovation and efficiency across various industries, including defense, healthcare, and heavy industry. Under his leadership, AVATAR Partners has developed cutting-edge software solutions that simplify complex systems, improve safety, and enhance performance. Scott’s expertise lies in leveraging advanced technologies such as Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), and Artificial Intelligence (AI) to create immersive training and operational tools. His vision has led to the successful deployment of hundreds of use cases, from military applications to industrial maintenance and healthcare training. A strong advocate for standardization, Scott has been actively involved in the International Mixed Reality Standards Association (IMRSA), promoting best practices and technical standards for XR applications. His commitment to innovation and excellence has earned AVATAR Partners a reputation as a leader in the digital transformation space. Scott holds a deep understanding of the challenges and opportunities in modern industries, and his strategic insights have been pivotal in helping organizations navigate the complexities of digital transformation. With a focus on delivering practical, user-centric solutions, Scott continues to drive AVATAR Partners towards new heights, ensuring that the company remains at the forefront of technological advancements.

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Michael Davis

VP of Technology

Michael guides the vision, architectural design, management and quality of numerous deployed programs, including numerous Augmented Reality projects, Interactive Electronic Technical Manual (IETM) He led API’s multi-faceted development team that produced the Joint Mission Planning System(JMPS) Interactive Multi-Media Instruction (IMI) modules for the FA-18 Hornet and Super Hornet, the EA-18G Growler and Rotary Wing platforms. The JMPS IMI were designed to reduce the time to plan combat missions by providing the mission planner with accurate instructions when and where they are needed. All modules are produced via the S1000D standard.Michael Davis has 16 years’ experience as a Technical Manager for large scale programs for the US Navy,US Marine Corps and US Coast Guard, and specifically the EA-6B Prowler Naval aircraft, the TJS (Tactical Jamming System) PODs for the EA-6B Prowler and EA-18G aircrafts, the C-RAM (Counter Rocket,Artillery, Mortar) Mobile for the US Army, and the RB-M (Response Boat-Medium) and logistics management system for the USCG. Michael has served as a Mechanical Engineer, 3D Animator/Multimedia Developer, Modeling and Simulation where he led the advancement and design of the interactive Virtual Integration and Assembly (VIA) Intranet system for the AAAV (Advanced Amphibious Assault Vehicle) project.Mike earned a BS in Mechanical Engineering and a certificate in Biomedical Engineering at the Georgia Institute of Technology. He is certified in Reliability-Centered Maintenance Level II and Joint Application Design (JAD).
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Marlo Brook

Founder & Chairwoman

Marlo Brooke is Founder and Chairwoman of AVATAR Holdings, which includes a group of technology companies headquartered in Irvine CA, including AVATAR Partners, an integrated digital transformation software provider that improves profit, performance and safety in heavy industry and defense. Her portfolio also includes simpleAR, a SaaS and on-prem platforms that features an AI-driven, no-code, platform agnostic XR authoring suite that integrates seamlessly with IoT and Digital Twins, supports remote assistance, and delivers valuable user analytics. Marlo holds 11 AI and XR technology patents. Marlo serves as Co-Chair for the International Mixed Reality Standards Association (IMRSA) for worldwide open standards. Founded organically without venture capital, The AVATAR Holdings portfolio continues to maintain a stable leadership team and is committed to philanthropy and reinvesting profits to create positive impact in the world. Outside of work, Marlo’s hobbies include gardening, running, nature, and philanthropy for disadvantaged youth, women’s rights and the underprivileged.

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