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XRcreate Sell Sheet

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TJ Southard

Creative Director

TJ Southard is a seasoned digital design veteran and the visionary leader of Avatar Partners’ creative team. With over three decades of experience, TJ has been at the forefront of digital design, pushing the boundaries of innovation. His expertise lies in crafting exceptional user experiences, particularly within the dynamic realm of XR. As a key architect of XR create, TJ brings a deep understanding of human-centered design to every project, ensuring that our solutions not only look stunning but also seamlessly integrate into users’ lives.
TJ’s passion for design, coupled with his extensive knowledge, makes him an invaluable asset to Avatar Partners. His leadership inspires our team to create groundbreaking XR experiences that captivate audiences and drive results. Under TJ’s guidance, our creative department is committed to delivering innovative and user-centric solutions that redefine the future of XR technology.

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Scott Toppel

President

Scott Toppel is the President of AVATAR Partners, Inc., a pioneering company in the field of digital transformation. With a career spanning over two decades, Scott has been instrumental in driving innovation and efficiency across various industries, including defense, healthcare, and heavy industry. Under his leadership, AVATAR Partners has developed cutting-edge software solutions that simplify complex systems, improve safety, and enhance performance. Scott’s expertise lies in leveraging advanced technologies such as Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), and Artificial Intelligence (AI) to create immersive training and operational tools. His vision has led to the successful deployment of hundreds of use cases, from military applications to industrial maintenance and healthcare training. A strong advocate for standardization, Scott has been actively involved in the International Mixed Reality Standards Association (IMRSA), promoting best practices and technical standards for XR applications. His commitment to innovation and excellence has earned AVATAR Partners a reputation as a leader in the digital transformation space. Scott holds a deep understanding of the challenges and opportunities in modern industries, and his strategic insights have been pivotal in helping organizations navigate the complexities of digital transformation. With a focus on delivering practical, user-centric solutions, Scott continues to drive AVATAR Partners towards new heights, ensuring that the company remains at the forefront of technological advancements.

Contact us whenever you need assistance – our team is ready to help!

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Michael Davis

VP of Technology

Michael guides the vision, architectural design, management and quality of numerous deployed programs, including numerous Augmented Reality projects, Interactive Electronic Technical Manual (IETM) He led API’s multi-faceted development team that produced the Joint Mission Planning System(JMPS) Interactive Multi-Media Instruction (IMI) modules for the FA-18 Hornet and Super Hornet, the EA-18G Growler and Rotary Wing platforms. The JMPS IMI were designed to reduce the time to plan combat missions by providing the mission planner with accurate instructions when and where they are needed. All modules are produced via the S1000D standard.Michael Davis has 16 years’ experience as a Technical Manager for large scale programs for the US Navy,US Marine Corps and US Coast Guard, and specifically the EA-6B Prowler Naval aircraft, the TJS (Tactical Jamming System) PODs for the EA-6B Prowler and EA-18G aircrafts, the C-RAM (Counter Rocket,Artillery, Mortar) Mobile for the US Army, and the RB-M (Response Boat-Medium) and logistics management system for the USCG. Michael has served as a Mechanical Engineer, 3D Animator/Multimedia Developer, Modeling and Simulation where he led the advancement and design of the interactive Virtual Integration and Assembly (VIA) Intranet system for the AAAV (Advanced Amphibious Assault Vehicle) project.Mike earned a BS in Mechanical Engineering and a certificate in Biomedical Engineering at the Georgia Institute of Technology. He is certified in Reliability-Centered Maintenance Level II and Joint Application Design (JAD).
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Marlo Brook

Founder & Chairwoman

Marlo Brooke is Founder and Chairwoman of AVATAR Holdings, which includes a group of technology companies headquartered in Irvine CA, including AVATAR Partners, an integrated digital transformation software provider that improves profit, performance and safety in heavy industry and defense. Her portfolio also includes simpleAR, a SaaS and on-prem platforms that features an AI-driven, no-code, platform agnostic XR authoring suite that integrates seamlessly with IoT and Digital Twins, supports remote assistance, and delivers valuable user analytics. Marlo holds 11 AI and XR technology patents. Marlo serves as Co-Chair for the International Mixed Reality Standards Association (IMRSA) for worldwide open standards. Founded organically without venture capital, The AVATAR Holdings portfolio continues to maintain a stable leadership team and is committed to philanthropy and reinvesting profits to create positive impact in the world. Outside of work, Marlo’s hobbies include gardening, running, nature, and philanthropy for disadvantaged youth, women’s rights and the underprivileged.

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