Every era of our recorded history comes with innovations that transform the human experience. At the turn of the century and the start of the dot.com boom, companies like Microsoft, Apple, Google, and Intel led this shift towards digital, consumer technologies when the technology was at its most novice. Now these companies have become household names across every nation, utilizing …

The best way to know your work is to see your work, and AVATAR Partners offers immersive, extended reality (XR) solutions needed in your industry to help reach your ideal goal; transforming the visionary into a genuine vision. XR, most notable augmented reality (AR), has exceeded its utility in the entertainment sector and grown into a beneficial tool that ranges …

Extended reality (XR) is increasing competitive advantage in companies looking to reduce fixed expenses and product lifecycle costs, while increasing sales. The positive disruption of XR provides great opportunity for how businesses design, produce, and distribute. Setting clear Key Performance Metrics (KPMs) and measuring Return on Investment (ROI) becomes an essential  discussion point. Testing and measurement of XR projects varies …

Extended reality (XR) can unlock powerful gains as part of a company’s digital transformation strategy. In 2020, the shift has begun towards sustainable enterprise XR solutions for business – particularly, augmented reality and mixed reality –  rather than just the consumer sector (such as the gaming and entertainment industries). XR proves to measurably improve productivity, quality, safety, and profit across …